CAPTAIN'S ORDERS!
EN. With a theatrical and fun tone, we had the opportunity to present an unconventional communication proposal for Captain D's competition. By analyzing what the client was already doing, we identified a gap in reaching a new audience and exploring possibilities across both online and offline channels.
PT. Com tom teatral e divertido, tivemos a oportunidade de levar uma proposta de comunicação fora do óbvio para a concorrência de Captain D's. Analisando o que o cliente já fazia, percebemos uma lacuna de se comunicar com um novo público e explorar possibilidades em meios on e off.
Role: design direction, art direction,
With: Dudu Gomes, PJ Pereira
Agency: Pereira O'Dell
Client: Captain D`s
Year: 2024
In this direction, we center our world around the Captain aboard a lo-fi boat with theater-prop waves, delivering short comedic scenes. We can bring in Daymond John, have a second mate for banter, and watch the Captain fish off the side to reel in fully cooked and plated meals and bump into land so he can hop off to grab some chicken aka Land Fish.
